MARKE STEINER

THE REAL ESTATE BRAND BLOG

Harald Steiner

CEO / European Real Estate Brand Institute

About me and the journey to becoming a brand

#17

Visibility

Visibility

21.01.21
Elon Musk, the main focus of my blog on brand capitalisation, is a perfect fit for my latest topic. The news hit just a few days ago: With an estimated personal fortune of $188...
read more
#16

Brand capitalisation

Brand capitalisation

07.01.21
Imagine two car companies. Company A sold eleven million new vehicles around the world last year and its sales figures are rising year on year. Company B sold 367,500 cars in the...
read more
#15

REVIEW INSIGHT OUTLOOK

REVIEW INSIGHT OUTLOOK

04.01.21
An extraordinary year is drawing to a close: 2020 will most likely be remembered by us all as the historic year when Covid-19 struck the world. A year that became a real test of...
read more
#14

Experts trusting experts

Experts trusting experts

18.12.20
Question. Who are you more likely to trust? Company A, which tries to lure you into their stores with unbeatably low prices in the middle of the pandemic (assuming the area you...
read more
#13

MARKETING – Return on Investment

MARKETING – Return on Investment

02.12.20
I would like to start this blog by inviting you, dear reader, to help me conduct a little experiment. Do you think you can guess a brand from just three little words? Let’s give...
read more
#12

Customer Journey – The world of brand relationships

Customer Journey – The world of brand relationships

19.11.20
Have you ever heard of Singles’ Day? It was initiated at the University of Nanjing in China, which in 1993 chose 11 November (each number 1 symbolises a single) as the day when...
read more
#11

The moral of the story

The moral of the story

05.11.20
“Das ist die perfekte Welle. Das ist der perfekte Tag. Lass dich einfach von ihr tragen. Denk am besten gar nicht nach.” (“This is the perfect wave. This is the perfect day....
read more
#10

CEO – FACE, BRAND, RESPONSIBILITY

CEO – FACE, BRAND, RESPONSIBILITY

22.10.20
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea”: Antoine de...
read more
#9

Just do it

Just do it

08.10.20
I know, it‘s not the done thing. But I have to do it. I have to ask you a somewhat political, but above all deeply personal question. A question that makes it clear to me where...
read more
#8

Transformation _ Guiding Your Journey, Part 2

Transformation _ Guiding Your Journey, Part 2

24.09.20
Announcement: "Dear passengers, I would like to welcome you aboard the transformation express en route to corporate success. We are delighted that you have chosen to join us on...
read more
#7

Transformation – Guiding Your Journey, Part 1

Transformation – Guiding Your Journey, Part 1

10.09.20
Consider the following: You know you need to get away from familiar surroundings and explore new horizons. You know that same routine day in, day out has started to paralyze you...
read more
#6

Success without data? Mission impossible

Success without data? Mission impossible

27.08.20
Any group contains outstanding performers. Some always exceed expectations and a select few rise above everyone else. This is particularly evident where performance is measurable...
read more
#5

BRANDS QUESTION Disruption or Evolution?

BRANDS QUESTION Disruption or Evolution?

13.08.20
Underexposed film “You press the button, we’ll do the rest.” That was the advertising slogan used by company founder George Eastman in 1888 to promote his first Kodak...
read more
#4

ESG – What else …?

ESG – What else …?

30.07.20
Speechless “Just between the two of us, when I see ESG, I sometimes think to myself: Elites See Green,” confessed the smiling, full-time project manager for a prominent German...
read more
#3

Why it is not enough to bounce back from a crisis

Why it is not enough to bounce back from a crisis

16.07.20
Let’s start with a little experiment: Close your eyes (but not until you’ve finished this paragraph) and imagine a serious personal and/or professional crisis. Then, in your...
read more
#2

The perfect moment for Employer Branding

The perfect moment for Employer Branding

02.07.20
At the end of March, as the corona crisis was nearing its peak, the managing director of a medium-sized Berlin real estate agency had what he thought was a brilliant idea. He...
read more
#1

New dimensions, internal paradigm shift

New dimensions, internal paradigm shift

02.07.20
A flash poll of 50 investor relations (IR) managers working for listed real estate companies in  Germany revealed that almost 30 had not yet addressed Covid-19 in any of their IR...
read more
Share on social media
Share on linkedin
Share on facebook
Share on twitter
Share on whatsapp
Share on telegram
Share on email

Your Readers' comment to Harald Steiner

Your comment will be sent to Mr. Steiner by email.