MARKE STEINER

THE REAL ESTATE BRAND BLOG

Harald Steiner

CEO / European Real Estate Brand Institute

About me and the journey to becoming a brand

CEO – FACE, BRAND, RESPONSIBILITY

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea”: Antoine de Saint-Exupéry, cult author (The Little Prince). “Anything that man can imagine is possible”: Wernher von Braun, pioneer of rocket and space technology. These are two of my favourite quotations of all time, and I make no apologies for combining them here.

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#9

Just do it

Just do it

08.10.20
I know, it‘s not the done thing. But I have to do it. I have to ask you a somewhat political, but above all deeply personal question. A question that makes it clear to me where...
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#8

Transformation _ Guiding Your Journey, Part 2

Transformation _ Guiding Your Journey, Part 2

24.09.20
Announcement: "Dear passengers, I would like to welcome you aboard the transformation express en route to corporate success. We are delighted that you have chosen to join us on...
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#7

Transformation – Guiding Your Journey, Part 1

Transformation – Guiding Your Journey, Part 1

10.09.20
Consider the following: You know you need to get away from familiar surroundings and explore new horizons. You know that same routine day in, day out has started to paralyze you...
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#6

Success without data? Mission impossible

Success without data? Mission impossible

27.08.20
Any group contains outstanding performers. Some always exceed expectations and a select few rise above everyone else. This is particularly evident where performance is measurable...
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#5

BRANDS QUESTION Disruption or Evolution?

BRANDS QUESTION Disruption or Evolution?

13.08.20
Underexposed film “You press the button, we’ll do the rest.” That was the advertising slogan used by company founder George Eastman in 1888 to promote his first Kodak...
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#4

ESG – What else …?

ESG – What else …?

30.07.20
Speechless “Just between the two of us, when I see ESG, I sometimes think to myself: Elites See Green,” confessed the smiling, full-time project manager for a prominent German...
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#3

Why it is not enough to bounce back from a crisis

Why it is not enough to bounce back from a crisis

16.07.20
Let’s start with a little experiment: Close your eyes (but not until you’ve finished this paragraph) and imagine a serious personal and/or professional crisis. Then, in your...
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#2

The perfect moment for Employer Branding

The perfect moment for Employer Branding

02.07.20
At the end of March, as the corona crisis was nearing its peak, the managing director of a medium-sized Berlin real estate agency had what he thought was a brilliant idea. He...
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#1

New dimensions, internal paradigm shift

New dimensions, internal paradigm shift

02.07.20
A flash poll of 50 investor relations (IR) managers working for listed real estate companies in  Germany revealed that almost 30 had not yet addressed Covid-19 in any of their IR...
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